乌干达驻华大使馆商务参赞Martin Muneria 先生视频寄语第九届斯贝瑞中国品牌经济论坛

马丁先生说，非常荣幸，能够通过视频致辞，向齐聚活力之都重庆的第九届斯贝瑞中国品牌经济论坛的各位嘉宾，致以诚挚问候。他对亚洲国际品牌研究院、斯贝瑞中国及所有合作方表示祝贺，感谢主办方搭建起这一卓越平台，为品牌创新与经济转型架起桥梁。

他说，非洲与中国拥有日益深厚的经贸伙伴关系。近年来，中非双边贸易额屡创新高。而在亮眼数据之外，我们的合作正迈入全新阶段 —— 一个以品牌、品质与共同价值为核心的新阶段。从数字金融到清洁能源，从移动通讯技术到农产品加工，中国品牌已走进非洲千家万户。与此同时，非洲的咖啡、可可、纺织与手工艺品，也正日益获得中国市场的认可。

他说，但要真正将这一合作推向更高水平，我们必须着力于品牌建设。一个优秀的品牌，承载着信任、品质与可持续发展的理念。正因如此，这样的论坛意义非凡 —— 它助力中非双方企业讲好品牌故事、开拓消费市场、参与全球竞争。

他衷心希望在场的中非企业家们，能够在数字贸易、绿色发展、品牌化出口等领域深化合作。让我们超越单纯的贸易伙伴关系，携手成为全球品牌的共同缔造者。

最后马丁先生预祝第九届斯贝瑞中国品牌经济论坛圆满成功！愿各位的交流碰撞出思想火花，愿各项奖项嘉奖最杰出的品牌创新力量。

Ladies and gentlemen,I am Martin Muneria, Commercial Counsellor of the Ugandan Embassy in China。

It is my great honor to send this video message to the 9th CBERI China Brand Economy Forum, gathering today in the vibrant city of Chongqing.

I congratulate the Asian International Brand Institute, CBERI China, and all partners for putting together this remarkable platform that bridges brand innovation with economic transformation.

Africa and China share a deep and growing economic partnership. In recent years, two-way trade has reached record levels, but beyond raw numbers, we are now entering a new phase — one defined by brands, quality, and shared value.

Chinese brands are becoming household names across Africa — from digital finance to renewable energy, from mobile technology to agricultural processing. At the same time, African products — our coffee, cocoa, textiles, and crafts — are gaining recognition in Chinese markets.

But to truly scale this cooperation, we must invest in brand building. A strong brand tells a story of trust, quality, and sustainability. That is why forums like this are so important — they help businesses from both sides learn how to tell their stories, reach new consumers, and compete globally.

I encourage African and Chinese entrepreneurs here today to explore partnerships in digital trade, green development, and brand-driven export. Let us move beyond being just trading partners — let us become co-creators of global brands.

I wish the 9th CBERI Brand Economy Forum a great success. May your discussions spark new ideas, and may your awards celebrate the very best of brand innovation.

Thank you.